Search engine optimization (SEO) is more than just keywords and content. It’s an essential part of any successful business strategy that can help you reach more customers, get higher rankings in search engine results pages, and boost your overall web traffic. We work with you to optimize your existing or new website to generate more targeted organic traffic.
SEO or Search Engine Optimization can be tricky if you don’t fully understand it. Understanding why your website might not be getting the traffic you’re expecting can be very confusing at times. You know what keywords you want your website to show up for and it might but the traffic is still not what you thought it would be? There are many factors that go into optimizing a website for search engines and some might not be what you’d think.
Unlike others, we aren’t simply going to tell you your website isn’t optimized for search engines. We’re going to run and provide you with a FREE website SEO (Search Engine Optimization) analysis. We will let you know the items that need fixing and areas to improve. Below are a few of the key items we check for.
If you can fix the errors on your own that is great and we’re happy we could help. For those who can’t fix the errors on their own or would like some more advanced SEO work done, you’re in luck because we offer SEO as an add on service. This means you don’t need to have a site built by us, we can help improve SEO on any site. The first step is to fill out the form on this page and request your SEO analysis or reach out to us to start a project.
One of the most important elements of SEO is researching keywords. We consider what terms your potential customers would use to find you and use effective keyword research tools like Google Keyword Planner to find the best keywords to target. Focusing on long-tail keywords that relate directly to your product or service will make it easier to reach your desired audience and in turn, generate more leads.
It’s essential to understand what your competitors are doing to be successful in order to optimize your website for search engines. Analyzing their SEO performance can provide valuable insights on where they’re investing their efforts and how that could also benefit your website. With built-in tools like Ahrefs, or Open Site Explorer, it’s easy to track changes in competitor keyword rankings, link building efforts and content optimization tactics so you can emulate or improve upon the best practices of your competitors.
When optimizing your content for search results, quality is key and quantity is secondary. Creating content that’s keyword-rich and optimized with semantically related terms will help improve rankings as well as position you in the SERPs. Additionally, ensure that content is relevant to your audience by utilizing individualized SEO optimization tactics like correctly tagging images with descriptive alt text, metadata with keywords and links on specific pages targeted for those words.
With Google switching over to a mobile-first indexing, it’s best practice to optimize content for mobile devices. Besides making sure your site is optimized for mobile devices, you should also ensure that all page elements are correctly sized and formatted for various device sizes. Also keep in mind that user experience is key when it comes to ranking on Google’s SERP. Because of this, ensure your site content loads quickly on desktop and mobile, without any glitches or slowdown.
Link building is essential for improving your SEO standings. Seek out reputable websites in your industry or niche and reach out to them asking for a link from their page to yours. This helps drive organic traffic as well as establish your authority in the eyes of search engine giants like Google. Additionally, setting up content partnerships and guest blogging opportunities will also help with external links to your website, passing on contextual SEO benefits and boosting credibility.
Looking for more search traffic? All you have to do is follow the website analysis report. It points out all of the SEO errors you need to fix in order to improve your ranking.
If you’re not sure how to fix the errors or how to improve your SEO we can help.